Martins
A Dose of Boldness
For years, whisky was seen as serious, strong, and somewhat untouchable — a drink for purists and old-school rituals. But Diageo knew it was time for a refresh. With a new line of flavored whiskies and mixable options, the brand launched a campaign to break the old codes and open the category to new drinkers. A campaign that says: whisky isn’t just one thing — it can be sweet, spicy, fruity, or bold. It can be mixed, shaken, stirred, or simply enjoyed your way. More than a spirit, whisky is a playground of flavors. And now, it’s no longer reserved for a few — it’s an open invitation to explore, mix, and redefine what whisky can be.
With: Daniel Ottoni, Nina Lucato, Linconl T2 Ureshino and Rapha Souza