Martins
Everybody Wins
The food delivery company iFood launches a new campaign to promote Clube iFood. Titled "Ganhadores" and created by DM9, the film redefines the experience of Íbis, the team famously known as the "worst football team in the world."
The initiative turns losses into wins by making every Íbis defeat a reason to celebrate. With a Clube iFood subscription, fans will receive exclusive benefits on the platform whenever the team loses. But it’s not just the supporters who gain—Íbis itself also wins. The more defeats, the more engaged its fanbase becomes, creating a unique connection between the team and its supporters while reinforcing the club’s legendary underdog status in an unexpected way.
With: Guzera Alves, Vini Curi, André Bueno e Edu Torres