Martins
Hoje sim, Faro!
Work in Progress
To launch and turn iFood Hits into a massive success, the game was simple: we needed an ambassador who knew how to create hits on any screen.
We hired Rodrigo Faro and gave his famous catchphrases a remix. "Hoje não, Faro" became "Hoje sim, Hits!" (Today yes, Hits!) and "Dança gatinho" transformed into "Pede, gatinho. Pede" (Order it, kitty. Order it).
We bet on popular Brazilian humor to push the category into the mainstream. iFood doesn't just deliver; it delivers a show!
✏️Role: Creative / Art Director